I support clients through the entire process of developing innovative digital solutions


Together we change the perspective from the features of your products to the needs of your customers. In doing so, we find answers to the following questions:

  • What are the most urgent problems you have to solve for your customers?
  • Which companies are competing with you to solve these problems?
  • Which - partly subconscious - criteria do your customers use when evaluating products and services?

Methods used

  • User needs discovery
  • Personas
  • Analysis of Jobs To Be Done (Task Analysis)
  • Competitive analysis


We take a look at your business goals and identify what role an improved user experience can play in achieving them:

  • What should be the result for your company?
  • What are the challenges to be overcome?
  • Which markets and target groups are in focus?
  • What resources and skills are needed to achieve these goals?
  • How is the success measured?

Methods used

  • Stakeholder interviews
  • Interviews with subject matter experts
  • Analysis of internal documents and metrics
  • Strategy workshop

UX Concept

Before starting the technological implementation, we develop a clear conceptual picture:

  • How must the information architecture be structured?
  • Which contents are needed?
  • How and in which order will users interact with our product?
  • What technical and regulatory frameworks need to be considered?

Methods used

  • Card sorting
  • Object mapping
  • Customer journey mapping
  • User flows
  • Requirements analysis
  • Wireframing


We plan the digital development process collaboratively, agile, results-oriented and based on both real user needs and business requirements:

  • Which user stories should be prioritized?
  • How can an initial Minimum Viable Product be tailored?
  • What sub-goals need to be achieved in between?
  • How can the team work best?

Methods used

  • User story mapping
  • MVP Planning
  • Definition of ready/done
  • Definition of acceptance criteria
  • Scoping
  • Product roadmap


The path from prototype to market-ready product is taken in iterations with scheduled evaluation rounds:

  • How do users react to early prototypes?
  • What can we learn from the feedback?
  • How do we ensure a consistently great user experience?
  • How do we find the perfect balance between a desirable product, technical feasibility and economic viability?

Methods used

  • Prototyping
  • User testing
  • Design system
  • Accessibility checks

Measure Success

After launching the product, we test our strategic hypotheses against predefined metrics:

  • Does our product deliver the value proposition to the customer?
  • Can users of our product complete their tasks efficiently and without errors?
  • Is our product easy to adopt?
  • Does improving the user experience have a measurable impact on other business metrics?

Eingesetzte Methoden

  • UX metrics
  • Product adoption check
  • Reporting